Google, Meta and ChatGPT ads change every week. AI Growth Weekly picks the two or three that actually affect your campaigns, tells you what to do about them, and gives you my honest take.
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Written by Piyush Sachdeva8+ years in performance marketing · ₹100+ Cr in ad spend managedNot a news dump. Each Friday has the same shape, so you can read it in three minutes and know what to do.
The single change that affects the most campaigns that week, in plain words, with the setting to check.
What I actually think about it, from running ads for 50+ brands. Sometimes I'll tell you to ignore the hype.
Dates when something switches on or off in your account, so a platform change never catches you out.
The same changes matter differently depending on what you do. After you join, tell me which one you are and the extras you get will fit.
Students and people switching into performance marketing who want to stay current and sound sharp in interviews.
Freelancers and small agencies who need to know a change before their client asks about it.
Founders spending on Meta and Google ads who want to know what changed, without reading 20 blogs.
Read a recent issue before you decide.
I've spent eight years running ads for brands like AON, noon, Entri and Josh Talks, and the platforms change faster every year. Most updates don't matter. A few change what you should do on Monday. I write this so you only spend three minutes a week on the ones that do.
More about meEverything you need to know before you subscribe.
Yes. It's a free email every Friday. Some issues mention my course, book or consultation at the end; the news part never depends on that.
Once a week, on Friday afternoon. New readers also get a few welcome emails in their first two weeks.
It covers changes worldwide, and always says when something is live in India and when it isn't.
Only official Google, Meta and OpenAI sources. Each change links to a full brief on Performance Marketing News, which I also run.
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Three minutes a week. The changes worth acting on, and what I think about them.
Free. One email a week. Unsubscribe anytime.