AI Growth Weekly

All issues

Every Friday: the Google, Meta and ChatGPT ads changes worth acting on, and my take. Newest first.

Issue 2Latest

Google puts ads in AI Mode in India

Your Search ads can now show inside AI Mode in India, and why accounts on exact and phrase match only will mostly miss it
How Meta's AI now picks which ads people see, and the new Ads Manager column that scores how varied your creative is
Free AI video ads inside Google Ads, and why they're a shortcut, not a guarantee

Issue 1

Google's new cap on Display spend, and the setting to change before February 2027
Meta's Super Burst, and why it's for warming up an audience, not for conversions
Meta's AI agent that can now draft your ad campaigns

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